Kansas City Star, MO
In a country where nearly a quarter of the population lives and works abroad, Madecadel Barriere has become a symbol of success by serving expatriates a taste of being home again.
Call it the globalization of nostalgia.
In his small factory, Barriere makes instant horchata, a beloved Salvadoran refreshment that includes cacao, nuts, vanilla, pumpkin seeds, sesame seeds and sugar. He toasts the ingredients, grinds it into powder and exports it to the 2.5 million Salvadorans in the United States. They add water, take a sip and feel slightly less homesick.
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