Reuters
Lynn Beasley, president and chief operating officer for the main unit of Reynolds American Inc., helped launch Joe Camel, the cartoon figure known for his cool persona and dark sunglasses that later drew the ire of regulators.
She said the company only markets to adult smokers. "The policy since I've been at the company is that we do not want youth to smoke," testified Beasley, who joined R.J. Reynolds in 1982 as a marketing assistant.
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