AP
Current direct-to-consumer advertisements "over warn and under inform," according to a petition submitted Friday by the Coalition for Healthcare Communication to the Food and Drug Administration. "The result is more confusion than communication."
"Our goal is simpler, clearer messages that communicate both the risks and benefits of prescription medicines, more informed doctor-patient dialogue and improved patient compliance," said John Kamp, executive director of the coalition. The organization represents trade associations specialized in medical advertising, communications, marketing and publishing. It also receives some financial support from the drug industry.
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